Cosmetics are evolving to meet the expectations of customers looking for practical and responsible products that are pleasant to use and meaningful. Since 1996, we have been developing natural cosmetic ingredients for the most demanding brands, rooted in our values and aligned with new market trends. We regularly bring our range to life in demonstration formulas that showcase its full potential: Mr. Timid combines a moisturizing and nourishing lipstick, a creamy blush that is easy to apply and blend, and a contouring product that fits in a pocket or bag to be taken anywhere.
Mr Timid: a trendy cosmetic product
Time is a rare resource that should be cultivated with care. Lengthy beauty routines no longer appeal to consumers, who now prefer multifunctional and easier-to-apply cosmetic products. Mr. Timid offers various uses in makeup, serving as a blush, a lipstick, and also functioning as a contouring stick.
Market analyses also show that an increasing number of makeup products launched since 2022 contain ingredients that provide skincare benefits. In the UK, for example, 50% of women buying makeup products consider the most important benefit to be skincare or skin protection. These benefits need to be demonstrated.
Indeed, cosmetics do not sacrifice efficacy for a more natural approach; on the contrary, as highlighted in our dossier on cosmetic trends in 2024, consumers need to be convinced of the promises of the cosmetic products they use daily. Understanding the effects of different ingredients helps better grasp the stakes and benefits of each application.
- We conduct studies to determine the efficacy of our ingredients and support the brands that trust us in creating formulas with proven beneficial effects.
- The biocompatibility of ingredients is also one of our points of focus.
Mr. Timid contains almost exclusively vegetable oils and cosmetic butters, known for their moisturizing, nourishing, and protective properties. Squalane is a derivative of squalene naturally present in human sebum, thus presenting interesting biocompatibility.
The search for natural ingredients echoes a quest for meaning. Cosmetic products in 2024 must be environmentally friendly, combining formulations that highlight the benefits of nature and are eco-designed. Mr. Timid’s formula features 9 natural ingredients from the Sophim range, some of which are produced through upcycling and are available in organic versions.
Sensoriality and well-being are becoming essential elements in the success of new cosmetic products. Phytosqualan and Phytowax® both have appreciated emollient properties with a non-greasy feel that provides a sensation of softness and freshness.
Cosmetic Excellence and Naturalness
Cosmetic Excellence
Mr. Timid demonstrates Sophim’s expertise in developing and producing high-performance, plant-based cosmetic ingredients, two dimensions embedded in our brand’s DNA.
In this demonstration formula, you will find ingredients that contribute to our success in Europe and internationally:
- Phytosqualan, a plant-based squalane derived from olives. Phytosqualan imparts a non-greasy feel to the formula. Subjected to double heating during the manufacturing process of Mr. Timid, Phytosqualan has a high degradation temperature, ensuring it retains its benefits.
- Phytowax® 18L57, a natural, liposoluble emollient wax-ester also derived from olives. This wax-ester adds texture to our solid stick, providing the melting quality needed to apply the right amount of product. Combined with Phytosqualan, it facilitates the spreading and blending of the formula, making it ideal for both blush and lipstick!
- SkinFeel® TOCO 70, combining sunflower oil and antioxidant vitamin E. This is an essential protector of the ingredients composing Mr. Timid!
Butters and cosmetic oils, some available in organic versions, recognized for their cosmetic virtues and benefits for the skin: sunflower, castor, carnauba, plum, jojoba… Jojoba butter adds texture and smoothness, while plum oil will lightly scent the formula.
Naturalness
Our ingredients address the most pressing environmental concerns. We prioritize upcycling, using a co-product from the olive oil extraction process, which is not exploited by the food industry, and has a high squalene concentration, similar to the rest of the olive. Phytosqualan thus offers you a high-quality, plant-based squalane, internationally certified (QD GRADE in Japan), ready to meet the expectations of the most committed brands for nature protection.
The upcycling approach also applies to other vegetable cosmetic oils, such as organic raspberry oil produced using seeds collected during the food oil manufacturing phase. Plum oil is obtained from the kernel, a part of the pit particularly rich in vitamins A, B, C, and E.
We have developed cosmetic ingredients certified Cosmos Natural and Cosmos Organic, Natrue, and Halal to meet environmental concerns and the deep convictions of many consumers.
Mr Timid, gateway to the Sophim ingredients range
Are you looking for partners to develop a new range of cosmetics that meet market trends and share your values? Our teams present Mr. Timid and share with you the ingredients and preparation procedure: you can rely on this demonstration formula to grasp the potential of our ingredients and imagine new cosmetic products that reflect your identity and bring us together.
Do you want to source from a reputable European actor that designs and produces in France and Spain? Would you like to receive samples of Phytosqualan, Phytowax®, or another Sophim reference? Contact your usual representative, reach our teams at +33 (0)4 92 33 17 17, or send us a message!