Widely valued for its biocompatibility and numerous benefits, squalane has become a key ingredient in the cosmetics industry. Derived from squalene, it is highly regarded for its moisturizing and protective properties. This cosmetic component is found in a broad range of formulations, from skincare to hair care products. With its unique expertise in the production of plant-based squalane, Sophim invites you to explore an in-depth analysis of the global squalane market.
The many cosmetic benefits of squalane
Obtained through the hydrogenation of squalene, squalane offers oxidation resistance that meets the expectations of many cosmetic brands. Its structural similarity to a natural component of human sebum makes it a key ingredient in skin protection and hydration, with properties highly sought after in the cosmetics industry.
Its emollient properties ensure easy penetration into the skin without leaving a greasy residue, delivering a silky and pleasant feel. As a moisturizing agent, it forms a protective barrier on the epidermis, reducing transepidermal water loss and helping to maintain long-lasting, optimal hydration. Its stability aligns with consumer demand for more durable products, further driving its use in various cosmetic formulations. Its biocompatibility ensures high tolerance across all skin types, including the most sensitive, making it an ideal choice for formulations designed for irritation-prone and allergy-prone skin. Additionally, its velvety, modern, and non-greasy texture enhances the sensory appeal of cosmetic products.
Thanks to these qualities, squalane has naturally become a preferred ingredient in a wide range of products, including anti-aging treatments, moisturizers, serums, lotions, hair care products, and makeup, offering an unparalleled softness while enhancing formula performance.
A highly sought-after ingredient across multiple markets
The global demand for squalane is steadily rising, with formulators increasingly incorporating this molecule into their latest cosmetic innovations.
Since January 2019, squalane has been featured in nearly 4% of newly launched cosmetic products worldwide, highlighting its growing importance. The most dynamic markets include the United States, Japan, and China, where impressive growth has been observed. In the U.S., the number of new cosmetic products containing squalane surged by 102% between 2019 and 2023, while in China, the increase reached 116% over the same period. These figures underscore the strong enthusiasm for this recognized ingredient, which continues to secure its place in cutting-edge formulations.
This popularity aligns with key cosmetic trends: consumers are increasingly seeking transparency, high-quality formulations, and proven efficacy. Natural ingredients are gaining traction among both brands and their customers. This momentum has significantly contributed to the rise of squalane, now firmly established as an essential ingredient in formulations designed to support both skin health and environmental responsibility.
An ingredient adopted by numerous brands
Squalane meets the formulation requirements of numerous brands, regardless of their marketing positioning or target segment. The number of product launches featuring this ingredient has significantly increased between 2019 and 2023 among major industry players:
- Luxury cosmetic brands such as Chanel and the LVMH Group have introduced a considerable number of products containing squalane, with growth rates of +58.6% and +16.6%, respectively.
- Innovation-driven brands, including Kao and Shiseido, have also increasingly incorporated this molecule, with launch volumes rising by +14.3% and +38.38%, respectively.
- Mass-market brands such as Unilever have also shown strong interest in this ingredient, reporting a +23.8% increase in product launches over the period.
These figures highlight the growing integration of squalane into the formulation strategies of leading brands, aligning with consumer expectations for high performance, naturality, and sustainability.
A versatile cosmetic ingredient
Squalane stands out for its remarkable versatility, making it easy to integrate into a wide range of galenic forms.
The molecule is primarily used in skincare, where it is recognized for its moisturizing and protective properties. Between 2019 and 2023, its use in this segment increased by 75%. Color cosmetics have also benefited from its properties, with a 53% growth over the same period. This trend is particularly evident in facial makeup (foundations, blushes, concealers, highlighters, etc.), where squalane usage has surged by +84.3%. These figures highlight the growing enthusiasm for this multi-benefit ingredient.
Additionally, squalane is incorporated into a wide variety of galenic forms, including oils, creams, balms, serums, lotions, emulsions, powders, and gels. Its adaptability to different textures and cosmetic applications further reinforces its rising success in the industry.
Squalane’s Global Expansion: A Focus on APAC
The Asia-Pacific (APAC) market presents a significant growth opportunity for squalane. Between 2019 and 2023, demand surged across several countries in the region, particularly in Indonesia, where the number of new product launches featuring this molecule increased by 139.8%. The rise was even more dramatic in the Philippines, with an impressive 325% growth. In total, over 15,730 cosmetic products containing squalane were introduced in APAC during this period.
Japan, China, and South Korea alone account for 80% of all new cosmetic product launches featuring squalane in the region. This widespread adoption is driven by Asian consumers’ strong awareness of natural ingredients and their ability to provide deep hydration without heaviness. Squalane perfectly meets these specific needs, making it an essential component in modern cosmetic formulations across Asia.
Sophim: your trusted cosmetic ingredient manufacture
Sophim has developed unique expertise in the extraction of squalane from olives, offering a high-quality, sustainable, and environmentally friendly solution.
Beyond squalane, Sophim has also designed a diverse range of innovative cosmetic ingredients, all formulated with respect for both the environment and human health. Our portfolio includes emollients, texturizing agents, natural silicone alternatives, and fixatives. PHYTOSQUALAN, our plant-based squalane derived from olives, supports market growth and meets the increasing demand from brands and consumers for this sought-after molecule.
We offer a wide selection of certified ingredients, including COSMOS NATURAL, COSMOS ORGANIC, NATRUE, and HALAL, ensuring compliance with the specific requirements of various markets.
Looking for a long-term partner to support the development of your next product range? Contact our team by phone at (+33) 4 92 33 17 17, or send us a message online!
Source for this report: GNPD Mintel
The brand names mentioned in this article are for informational purposes only. Their inclusion does not imply any commercial relationship between Sophim and these brands.